Our kids dog merch collection is made for the smallest members of the pack – the ones drawing dogs in their schoolbooks and begging to pat every pup they see. This range is all about fun, comfy, dog-themed goodies that kids actually want to wear and use, with designs that still feel clean and modern enough for parents to love too.

You’ll find playful tees, accessories and little extras that celebrate their favourite four-legged friends, all designed to sit nicely alongside your Paws and Willow crates, beds and home décor. Think matching vibes rather than loud, cartoony chaos. Each piece in our kids dog merch range is chosen with real family life in mind: easy to wash, easy to wear and tough enough for playgrounds, park trips and weekend adventures.

Whether you’re putting together a gift, matching the kids to the family dog, or just leaning into the “dog family” identity, our kids dog merch collection helps your little humans show off their pup obsession in style.